While the outdoor living industry has been enjoying record growth over the past several years, Brown Jordan Outdoor Kitchens remains dedicated to staying ahead of the trends. Together with The Harris Poll, we conducted an online survey of 2,079 American adults (ages 18+) to discover the latest needs in the outdoor living market.
Informed by homeowner and designer sentiment alike, we offer our Outdoor Living Report as a resource to fuel our innovative approach to the outdoor kitchen industry. Join us as we dive deeper into consumer desires and all the latest that outdoor living has to offer, from bolder color choices to high-quality and sustainable materials.
Get Busy (Outdoor) Living
The value of a functional outdoor living space is clearer than ever. This demand has been building steadily for the past two decades, suggesting that it is a defined lifestyle change rather than a novelty trend. Outdoor living spaces are now one of the best investments for homeowners.
For 75% of the Americans polled, buying a new home with an outdoor living area is a priority. This priority is due in large part to these spaces becoming more durable, luxurious, and functional over time – all while fueling a creative outlet for design professionals.
Brown Jordan Outdoor Kitchens’ commitment to luxurious and durable kitchens is a core feature of our brand. With our outdoor cabinets, we strive to mirror the function, durability, convenience, and design opportunities of the indoors. To that end, we offer a multitude of sizes, cabinetry styles, door styles, and colors, allowing you to create a signature outdoor space that checks all the boxes.
Work Hard, Play Hard
A shift in the work landscape is apparent: we have seen more remote work than ever before. Since Americans are working hard from home, they have become more invested in amenities that are available in their primary homes and vacation homes. The result? Most Americans (71%) are more inclined to rent a vacation home if it has an outdoor kitchen.
While the work environment has changed, we are continuing to answer the call for tranquil outdoor cooking and entertainment spaces. We recognize the value in comprehensive outdoor living areas with features like outdoor kitchens, bars, seating, and pools. This dedication to creating outdoor living spaces that function as retreats – spaces where you can relax and recharge – adds to the growing desire for a “staycation” in your own backyard.
Bold is the New Black
While muted, neutral colors were once all the rage, they are taking a backseat to brighter and bolder finishes. Our Report found that over two thirds of Americans (69%) view outdoor kitchens as an opportunity to experiment with fun color options, and 77% embrace the freedom to depart from traditional neutrals often seen in interior design.
At Brown Jordan Outdoor Kitchens, we have embraced new and fun colors with our range of powder coat finishes. Our award-winning color collection offers a bold look to outdoor kitchens, with options like Cotton Candy pink, Autumn yellow, Clementine orange, and Sea Spray turquoise.
Choosing a bright color for your outdoor kitchen can easily make it a statement piece in your space. Bold colors can also function as complementary options to the rest of your design.
Small and Sustainable
Smaller outdoor footprints and sustainable, environmentally friendly materials have emerged as two important factors in outdoor kitchens. Consumers are making conscious choices to use eco-friendly materials like stainless steel for their outdoor kitchens. From our Report, we found that 69% of Americans feel that sustainable materials are important.
Our 304 and 316 grade stainless steel cabinetry is recyclable, environmentally friendly, and requires minimal maintenance. With the durability to withstand even the harshest climates, our cabinetry is engineered to last a lifetime – cutting down on replacements and waste.
Although designing in a smaller space may be intimidating, innovations in manufacturing make it easier than ever to extend real estate footprints and encourage flow between the indoors and outdoors. Our cabinetry is available in hundreds of sizes and seemingly endless configurations, making it a functional solution for even the smallest spaces.
Our ongoing evolution in outdoor kitchen design ensures that we will always have solutions for changing needs. As we remain passionate about the future of the outdoor living industry, we will stay dedicated to offering best-in-class outdoor kitchen solutions. Let us be your personal resource to help you create your dream backyard oasis.